Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. Marketing force of a company conducts brand promotion primarily, though the wholesalers and retailers also can do it.
Every company must market itself, but what truly sets a product apart from its competitors is branding. Unlike marketing, which encourages someone to buy a product or use a service, branding seeks to build loyalty and a long-term customer base. When done correctly, your brand can become the go-to for a particular product or service.
Brand promotion is done through marketing a logo, a mission statement, website and social media and even customer service. Building a strong brand requires you to be consistent in your message, in interactions with customers and in the products or services you provide. You want customers to feel as though they can rely on your company to provide exactly what they need.