Advertising in shopping malls is a staple in the out-of-home advertising portfolio. Reaching the consumer as they are in the mindset to purchase is a great way to get your message to a relaxed audience in an upbeat frame of mind. Mall advertising has unique advantages in terms of reaching your target audience, making meaningful connections, and increasing sales.  Much like commercial television, radio or the internet, malls draw mass audiences to a common point where brands can efficiently communicate their message; but that is where most similarities end.  Unlike television or radio, the mall is a point-of-purchase advertising vehicle where consumers can be carried on a wave of interest or enthusiasm generated by the brand message and convert it immediately into a buying event