Stadium advertising takes advantage of big groups of people with similar interests all being in one place at the same time to communicate marketing messages to them whilst they’re captive, socialising, in a good mood and having fun. Stadiums and arenas in have numerous benefits, the first of which is the audience. You can assume (to a degree) that those attending an event will have similar interests, and in some cases, you may be able to gain information on audience demographics in advance. This allows you to target your desired market segment as best possible to communicate to them in an effective manner. Stadium events are often filmed or even televised, and in the case of sports events, this is very common